Marketing Analytic Report plan of attack.

For my marketing analytic report I plan on doing a bit more research than we did for our proposal. I would like to spend a decent amount of time conducting some more in depth surveys with the students of NDSU. These surveys will include some more detailed questions compared to our other survey which dealt with more very broad questions. Some questions that I plan on asking will include their opinions on different marketing strategies around campus like the T signs in the memorial union, thunder radio, or even the triangle type ads on dining hall tables.

I will have to find out which of these (or which combination) would be the best plan of attack in order to draw a larger NDSU student crowd to the Theatre on a regular basis. This I can hopefully also accomplish with the survey that I will come up with, but if I feel I don’t gather enough information with surveys alone, I will have to do some other research such as talking to staff around campus, and see if there is some sort of advertising that I have overlooked that could be of some help.

As far as our coupon idea goes. I will also add something to my survey that includes the kind of deals that we might put onto our coupons. A possible idea would be to list several ideas, like buy one get one half price movie tickets, or a free popcorn with 2 ticket purchases, and have the survey taker order the ideas in the order that they would most rather have. This way I can figure out what coupons would draw the most students, and be able to have a good idea what coupons would be the most cost effective.

Once I gather as much information about the student body as I can, I can start to put together an effective marketing campaign for the Fargo Theatre, and I will also be able to have an idea what the prices of each are. I hope to be able to bring an effective marketing plan to the table, and help the Fargo Theatre draw a larger student group to the theatre.

Marketing Proposal

Define the mission: Create/propose ideas for a marketing plan for the Fargo Theatre by March 27, 2008.

Setting objectives: We are being asked to develop a plan for the theatre for their marketing plan. We are not developing a marketing plan.

Defining responsibilities:

Getting together at multiple times during the course of the assignment due date to collaborate the information and research that we have collected. We need to start by doing the “forming” and “storming” part of the teaming stages. This includes defining the mission and setting objectives and responsibilities which will help us to understand what this project is about. We want to get together as a group early on to have meetings together out of class, so we have plenty of time to organize all of our information into a proposal that is well suited for the Fargo Theatre. We want to start by identifying the target market of the theatre and how we can better market to them. We want to look specifically at student groups on the NDSU campus, possibly including other colleges in the area as well, and also targeting online forums. We need to take a look at what kind of resources the Fargo Theatre has with regards to their cash, supplies, etc.

Business Career Path

Within the next ten years, i plan on graduating college with a business degree, and getting some sort of sales position down in the Twin Cities area.

Eventually i want to own my own business, which might happen once i get a couple of years of experience in a full time sales position. My parents want me to take over their business selling and renting Motorola 2-way radios, which i am pretty interested in, because i know what that job entails, and have worked there previously. I want to start with a business outside of their business though, so i get some different experiences, and can bring some outside ideas to the business if i do indeed take it over in the future.